Officially licensed Jack Daniel's "Old No.7 Brand" Hat boast big, bold logos in white against the black background. Look very closely at the front of the brim and you'll find the name "Lynchburg, Tennessee" where this great whiskey is made.

The crown contains an embroidered Jack Daniel's signature with the large Old No.7 Brand displayed prominently on the side. Above the rear closure buckle you find another embroidered logo pair featuring "Jack Lives Here" and the Old No.7 Brand in white stitching.

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